长安大学经济与管理学院
工商管理系
王婕妤
信息维护
称:
副教授
主讲
课程:
证券投资学(全英文授课)、市场营销原理(全英文授课)、品牌营销(全英文授课)、数据建模与实证分析、货币银行学等主干课程。
研究
领域:
新兴市场企业管理;市场营销;证券投资;交通运输规划等。
电子
邮箱:
jywang_cc@163.com

王婕妤:交通运输规划与管理博士,工商管理系副教授,硕士生导师,国际留学生导师。曾主持教育部人文社科基金项目、陕西省社科基金项目、中央高校基金项目,并参与国家级、省部级以及各类横向课题研究20余项,荣获陕西省哲学社会科学成果奖等多个奖项。在《西安交通大学学报》、《西北大学学报》、《交通运输工程学报》等国内外顶级期刊发表高水平学术论文十余篇。


主讲课程:证券投资学(全英文授课)、市场营销原理(全英文授课)、品牌营销(全英文授课)、数据建模与实证分析、货币银行学等主干课程。


主要研究方向:新兴市场企业管理,市场营销,证券投资,物流管理,交通运输规划等。


硕士研究生招生方向:工商管理、物流工程与管理。欢迎有志于企业战略管理、营销管理、产业经济、货币银行等方向的学生报考攻读硕士研究生。邮件联系请附个人详细简历。


办公地址:长安大学校本部 经管学院3层 工商管理系


联系方式: jywang_cc@163.com



Profile of Master Tutor

  Jieyu Wang, Doctor of Transportation Planning and Management, associate professor and master tutor in the department of business administration.

  Dr. Wang has taken charge of many research projects including humanities and social sciences fund projects of Ministry of Education, Shaanxi social science fund projects and central colleges & universities fund projects. She has also taken part in more than 20 corporate projects and received the Awards of Philosophy and Social Sciences. Dr. Wang has issued some high-level theses on top academic journals, such as Journal of Traffic and Transportation Engineering, Journal of Northwest University and Academic Journal of Xi'an Jiaotong University. She has published some influential articles on overseas journals and conferences as well.

  Moreover, she is a very responsible and enthusiastic tutor, and she is devoted to cultivate international students who are interested in Chinese culture and willing to be ambassadors to set up the bridges between China and their native country. She mainly teaches the following courses for native and foreign students:

             Security Investment (in English)

            Principles of Marketing (in English)

            Brand Marketing (in English)

            Data Modeling and Empirical Analysis

            Money and Banking

Research Direction:

       Ø        Corporate Management in Emerging Markets

       Ø        Domestic Marketing and International Marketing

       Ø        Security Investment

       Ø        Logistics Management


   If you are a postgraduate candidate and interested in corporate management, marketing, supply chain management or accounting & financial Management, you are welcome to contact Dr. Wang by E-mail: jywang_cc@163.com.