长安大学工商管理学学科的培育和发展已有60多年历史。2003年,获得会计学、企业管理、技术经济及管理、旅游管理4个二级学科硕士授予权;2005年获得工商管理一级学科硕士研究生授予权;2010年获得工商管理硕士(MBA)和会计硕士(MPAcc)学位授予权。截至目前,开设会计与财务管理、营销管理、组织行为与人力资源管理、物流与供应链管理、旅游管理5个学术型研究生培养方向,工商管理硕士(MBA)、会计硕士(MPAcc)2个专业型硕士学位方向。现阶段已形成涵盖工商管理、会计学与市场营销等本科专业在内的相对完整的工商管理学科体系。
本学位授权点已形成以下五个学术型硕士培养方向:
(1)会计与财务管理。研究内容包括智能财会与会计信息质量、交通投融资、物流成本研究等。
(2)营销管理。研究内容涉及新经济背景下的营销渠道治理、渠道成员价值共创与O2O渠道融合机制研究等。
(3)组织行为与人力资源管理。研究内容包括企业数字化人力资源管理、战略人力资源管理、高绩效工作系统、创新绩效管理、企业伦理与员工行为等。
(4)物流与供应链管理。研究内容涉及国际陆港物流管理、绿色供应链合作创新与知识管理、农产品供应链管理等。
(5)旅游管理。研究内容包括旅游业经营与管理、旅游交通、文化与遗产旅游、旅游市场、旅游资源开发与规划等。
The discipline of Business Administration at Chang'an University has cultivated and developed for over 60 years. In 2003, it was granted master's degree authorization in four secondary disciplines: Accounting, Enterprise Management, Technical Economics and Management, and Tourism Management. In 2005, it obtained first-level master's degree authorization in Business Administration, followed by Professional Master's degree authorization in MBA (Master of Business Administration) and MPAcc (Master of Professional Accounting) in 2010. To date, the discipline offers five academic postgraduate specializations: Accounting & Financial Management, Marketing Management, Organizational Behavior & Human Resource Management, Logistics & Supply Chain Management, and Tourism Management, as well as two professional master's programs: MBA and MPAcc. The current disciplinary system encompasses relatively complete undergraduate programs in Business Administration, Accounting, and Marketing.
This degree-authorized program has established five academic master's specializations:
(1) Accounting and Financial Management: Research focuses on intelligent finance & accounting, accounting information quality, transportation investment financing, and logistics cost studies.
(2) Marketing Management: Research areas include marketing channel governance under new economic contexts, value co-creation among channel members, and O2O channel integration mechanisms.
(3) Organizational Behavior and Human Resource Management: Research covers digital HRM, strategic HRM, high-performance work systems, innovative performance management, and business ethics with employee behavior.
(4) Logistics and Supply Chain Management: Research involves international land-port logistics management, green supply chain collaboration & knowledge management, and agricultural product supply chain management.
(5) Tourism Management: Research includes tourism operations management, tourism transportation, cultural and heritage tourism, tourism market analysis, and tourism resource development and planning.